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Ann Handley has been a defining voice in content marketing since the early 2010s. She's CCO at MarketingProfs (a 600K-subscriber marketing education company), co-authored Content Rules with C.C. Chapman, and authored the WSJ bestseller Everybody Writes (revised second edition in 2022). Total Anarchy is her personal newsletter, separate from her MarketingProfs work, and her writing philosophy distilled: good marketing writing is just good writing, and most marketing teams have forgotten the basics.Each issue tends to focus on one small craft idea: a turn of phrase, a structural trick, an internal debate about an em-dash. The voice is warm, personal, and unmistakably hers. Less prescriptive than copywriting newsletters. More meditative about the act of writing itself.
What lands in your inbox.
Bi-weekly writing tips and craft meditations
Personal stories that tie back to writing
Occasional book recommendations and reading lists
Cross-promotion with MarketingProfs and Everybody Writes
The voice of someone who genuinely loves writing
Notable editions
AnnArchy monthly reflections
Recurring personal-yet-tactical reflections on writing and life as a writer.
Everybody Writes 2nd edition companion content
Newsletter editions tied to the 2022 revised release, including AI's impact on writing.
MarketingProfs B2B Forum talks
Companion content around Ann's annual keynotes.
The honest take
What We Love
- One of the genuine craft voices in marketing
- Bi-weekly cadence respects the reader
- Personal warmth is rare in the category
- Long-running consistency since 2015
Watch Out For
- Less tactical or snackable than copywriting newsletters
- Some issues are more reflective than instructive
- Cross-promo with MarketingProfs events is frequent
