.png)
Superpath started as a Slack community for content marketers and grew into a multi-product brand: a newsletter, a salary database, a job board, and the largest content marketing community on Slack. Eric Doty has led editorial since the early days. The newsletter is the public front door to the community.Most content marketing newsletters are either tactical (how to write a good blog post) or strategic (how to think about content). Superpath is operational. Who's hiring, what's the average salary for a Senior Content Manager in 2026, who left where, what tool stack are content teams using right now.
What lands in your inbox.
Weekly content marketing news and trends
Job listings and salary benchmarks
Inside-baseball coverage of the content marketing industry
Connection to the Superpath Slack community
Tool stack and process content for content teams
Notable editions
Annual Content Marketing Salary Report
The flagship data product. The most-cited content marketing salary benchmark in the industry.
Job market analysis editions
Recurring deep dives into the content marketing hiring market.
Content team org structure breakdowns
How leading B2B SaaS companies structure their content teams.
The honest take
What We Love
- Practitioner-focused content you can't find elsewhere
- Salary and hiring data is genuinely useful
- Connection to the Slack community is high-value
- Free tier covers most of what you need
Watch Out For
- Less tactical than craft-focused content newsletters
- Heavy on B2B SaaS content marketing specifically
- Less depth on individual writing craft
