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Harry launched Marketing Examples in 2019 as a side project: a gallery of short, well-designed marketing case studies. He hit 85K subscribers by 2022, 130K+ today. Growth has been almost entirely word-of-mouth, with help from a distribution playbook that's worth studying on its own. The website itself is a permanent visual reference. 3,000+ daily visitors, the vast majority direct traffic.Most marketing newsletters are 1,500+ words. Harry's are under 300, paired with images, designed so you can absorb the lesson in 60 seconds. Recent examples include the Couch-to-5K positioning breakdown, the Yeezy.Dating launch story, and dozens of small copy and brand teardowns. Sponsorships are long-term and quiet (about 30K a month and rising).
What lands in your inbox.
Weekly issues with a single visual marketing example
Copywriting examples broken into framework-friendly chunks
Short, scannable, eminently Slack-shareable
marketingexamples.com (the permanent visual library)
copywritingexamples.com (sister site for copy specifically)
Notable editions
Couch to 5K positioning breakdown
The signature example. How 'regaining fitness' became 'Couch to 5K' through naming.
Yeezy.Dating launch story
Harry's own pre-launch marketing experiment that became a case study for landing-page validation.
Copywriting Examples library
The sister site. 100+ high-converting copy examples annotated.
Distribution playbook
Harry's piece on how he distributes content. One of the most-shared content distribution case studies online.
The honest take
What We Love
- Most value per word of any newsletter we read
- Visual design respects the reader's attention
- Permanent website library is a Slack-shareable goldmine
- Harry's distribution playbook is a free MBA in newsletter growth
Watch Out For
- Cadence varies. Sometimes weekly, sometimes spaced out.
- Short format means less depth per issue (by design)
- Skews DTC and brand. Light on B2B SaaS specifics.
