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Alex started Marketing Examined as a side project in November 2020 while still at The Hustle. By July 2022 he'd gone full-time on it. Today his network of 5 newsletters reaches 200,000+ subscribers, generating roughly $800K+ annually across the publications, sponsorships, and community.The format leans visual. Each edition takes a brand's growth play, breaks down what they did, and shows you the numbers. Most issues are under 600 words, with the heavy lifting done by screenshots, screen recordings, or ad creative. You can absorb the lesson in 2 minutes.Watch the distribution as much as the content. Alex publishes the same idea natively on Twitter, LinkedIn, Reddit, and the newsletter, tailored for each platform. The strategy itself is worth studying.
What lands in your inbox.
Two case studies a week (historically Tuesday and Thursday)
Visual, scannable breakdowns with the numbers behind each play
Coverage across DTC, B2B, social, content, and lifecycle
Cross-distribution on Twitter, LinkedIn, and YouTube
Content Cafe community for paid members
Notable editions
Liquid Death's social positioning playbook
How a water company built a 1B brand on irreverence and community.
Olipop's content playbook
The full social and content engine behind one of the fastest-growing DTC brands.
AppSumo's 10,000 leads/month from blog traffic
How AppSumo built a content engine that turns SEO into leads, broken down step by step.
The honest take
What We Love
- Pure case-study energy, no theory padding
- Visuals do half the work so you can skim and still learn
- Wide brand coverage refills the idea well
- Alex's distribution playbook is itself a free MBA
Watch Out For
- Skews consumer and DTC. Less depth on B2B SaaS specifics.
- Twice-weekly plus YouTube plus Twitter is a lot of inputs
- Some case studies are surface-level by design
