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Andrei Zinkevich and Vladimir Blagojevic both ran enterprise marketing before launching consulting practices (GetLeado and ScaleXL) in 2013. They merged them into FullFunnel.io in 2017 to focus on full-funnel ABM for high-ACV B2B SaaS and tech-services companies. They run engagements with named B2B SaaS brands like Dealfront and operate out of Warsaw and Split.Most ABM content is abstract: 'align sales and marketing.' This isn't. Every issue gives you the actual buyer journey, the actual account scoring, the actual sequences they sent. Posts run long because B2B is complicated and 800 words won't get you there.Beyond the newsletter, they run The Trenches (a paid community of B2B marketers) and the Full-Funnel B2B Marketing Show podcast. The community is where the working sessions happen.
What lands in your inbox.
Long-form Friday posts on ABM, demand gen, and full-funnel orchestration
Case studies from real client work with named brands and actual numbers
Frameworks for ICP definition, account scoring, and buying-committee mapping
Strong opinions on what's broken in B2B and what to do about it
Paid access to The Trenches community
Notable editions
Full-Funnel B2B Marketing: the 7-stage buyer journey
The model that anchors most of their content. Read this one first.
ABM playbooks (recurring)
Their ongoing series of account-based marketing teardowns by tier and channel.
How to rebuild a broken B2B playbook (recurring)
Recurring teardowns of what's failing in modern B2B.
The honest take
What We Love
- Depth on ABM that holds up when you run it for real
- Real client examples with names and numbers
- Strong stance against single-motion thinking
- The Trenches community is genuinely active
Watch Out For
- Posts are long. Budget 15 to 20 minutes per issue.
- Skews mid-market and enterprise, less for SMB SaaS
- Heavy on philosophy in places. Tactics are deeper in the archive.
