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Section-by-section CRO audit for B2B SaaS PPC landing pages — with B2B benchmark scoring, friction identification, and a prioritised list of recommendations and A/B test hypotheses.
Marketing use cases
LP Section Scoring
Score every section of a PPC landing page against B2B SaaS benchmarks — hero, features, proof, CTA, and form.
Conversion Friction Map
Map every point of friction on the page — copy clarity issues, trust signal gaps, form length, and CTA weakness.
A/B Test Hypothesis Generation
Generate specific, testable A/B hypotheses for the highest-impact conversion improvements on the page.
Message Match Audit
Check whether the landing page headline and copy match the ad creative and keyword intent that sent the user there.
Trust Signal Audit
Identify missing or weak trust signals — social proof, logos, security badges, review ratings — and recommend specific additions.
Form & CTA Optimisation
Audit the form and CTA configuration for field count, label clarity, button copy, and placement.
Example prompts
Full LP audit
Audit this PPC landing page for conversion: [URL]. Score each section out of 10. Give me the top 5 improvements ranked by expected lift.
A/B test plan
Generate 8 A/B test hypotheses for [URL] based on the biggest conversion friction points. Include: element, variant, and expected outcome.
Message match check
Check if this landing page [URL] matches the ad copy: [paste ad]. Is the headline aligned? Does the copy address the intent? What needs to change?
Trust signal gap
Audit the trust signals on [URL]. What's missing? Where should each signal be placed? Give me the priority additions with copy suggestions.