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Audit any landing page, homepage, or product page for conversion opportunities. Covers copy, structure, trust signals, CTAs, and friction points with actionable fixes.
Marketing use cases
Full Page CRO Audit
Evaluate every section of a page against conversion best practices — hero, benefits, social proof, objections, and CTA — with a priority action list.
Above-the-fold Optimisation
Optimise the hero section for immediate clarity — headline, subheadline, hero CTA, and supporting copy all aligned to first-time visitors.
Social Proof Optimisation
Audit and improve social proof placement, specificity, and format to maximise credibility at the right moments.
Objection Mapping
Identify the top objections a visitor has at each stage of scrolling and ensure each is addressed with the right content element.
CTA Hierarchy
Design a clear primary and secondary CTA hierarchy — ensuring every section has a relevant, appropriately prominent next step.
Page Speed & UX Review
Flag UX and performance issues — load speed, mobile experience, form friction — that reduce conversion before copy even plays a role.
Example prompts
Full CRO audit
Audit this landing page for conversion: [URL or describe sections]. Score each section on clarity, trust, and CTA strength. Give me a priority fix list.
Hero optimisation
Critique our above-the-fold section: [describe or paste copy]. What's wrong with the headline? What trust signals are missing?
Objection map
Map the top 5 objections a new visitor to [product type] page has while scrolling. Where on the page should each be addressed and how?
CTA audit
Audit the CTAs on this page: [describe or list]. Are they in the right places? Are the labels specific enough? What should I test first?