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Plan, prioritise, and execute a content strategy aligned to your ICP, funnel stages, and keyword opportunities. Covers pillar pages, topic clusters, and editorial workflows.
Marketing use cases
Topic Cluster Architecture
Design a full topic cluster structure with pillar pages, supporting content, and internal linking strategy for your core topics.
Content Calendar Planning
Build a 90-day editorial calendar with title, keyword, intent, format, and owner for each piece — prioritised by traffic and conversion potential.
ICP-to-content Mapping
Map your ICP's journey stages to content formats and topics that convert at each stage.
Content Audit & Pruning
Audit your existing content library for performance, cannibalisation, and relevance — identify what to update, merge, or remove.
Distribution Strategy
Design a multi-channel distribution plan for each content type — blog, social, email, community, and syndication channels.
Content Brief Template
Build a repeatable content brief template with keyword, intent, outline structure, internal links, and success metrics.
Example prompts
Cluster architecture
Design a topic cluster for [main topic] for our [product type] targeting [audience]. Include the pillar page, 10 supporting posts, and linking strategy.
Content calendar
Build a 12-week content calendar for [company]. Mix: 60% SEO, 30% thought leadership, 10% product. Include title, keyword, format, and due date.
Content audit
I have [X] blog posts. Audit them: which should I update, merge, or prune? Criteria: traffic, relevance, cannibalisation, and keyword opportunity.
ICP mapping
Map our buyer journey for [persona] to content types. What do they need at awareness, consideration, and decision stages?