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Competitive content intelligence audit — crawl competitor blogs, extract topics, detect weaknesses, score opportunities, enrich with Ahrefs data, and output prioritised content opportunities.
Marketing use cases
Competitor Content Mapping
Crawl competitor blog pages and extract all topics, formats, and keyword targets to build a full competitive content map.
Gap Identification & Scoring
Surface topics competitors rank for that you don't, scored by volume, difficulty, and strategic relevance to your ICP.
Opportunity Prioritisation
Rank content opportunities by traffic potential, competition level, and alignment with your product's use cases.
Content Format Analysis
Identify which content formats (guides, listicles, comparisons, case studies) perform best for each topic cluster.
Weakness Detection
Find topics where competitor content is thin, outdated, or poorly optimised — where you can create definitively better content.
Content Calendar Seeding
Generate a prioritised content calendar from gap audit results — ready to assign to writers with briefs.
Example prompts
Full gap audit
Run a content gap audit for [domain] vs [competitor1], [competitor2]. Use Ahrefs to find what they rank for that we don't. Output top 20 opportunities.
Competitor crawl
Crawl the blog of [competitor.com] and extract: all topics covered, content formats, target keywords, and estimated traffic for top pages.
Opportunity scoring
Score these [X] content gap opportunities by: search volume, keyword difficulty, ICP relevance, and our authority to rank. Rank the top 15.
Content calendar
Turn the top 12 content gap opportunities into a content calendar with: title, keyword, format, target audience, and brief notes for each piece.