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Reduce churn by building cancellation flows, save offers, failed payment recovery, and win-back campaigns. Covers both voluntary and involuntary churn.
Marketing use cases
Cancellation Flow Design
Design a multi-step cancellation flow with reason collection, personalised save offers, and a pause option to reduce voluntary churn.
Save Offer Creation
Write compelling save offers — discounts, plan downgrades, feature unlocks — tailored to the specific cancellation reason.
Failed Payment Recovery
Build a dunning email sequence and in-app messaging strategy to recover failed payments before accounts churn.
At-risk User Identification
Define the product usage signals that predict churn and build a scoring model for proactive outreach.
Win-back Campaign
Write a 3-email win-back sequence for cancelled users — personalised by cancellation reason, with a compelling re-activation offer.
Churn Cohort Analysis
Analyse cohort churn rates by acquisition source, plan, and onboarding completion to identify which user segments churn most.
Example prompts
Cancellation flow
Design a cancellation flow for our [SaaS product]. Include: reason survey, conditional save offers, and pause option. What should each step look like?
Save offers
Write 5 different save offers for users cancelling because of [reason]. Make each one match the specific objection they gave.
Dunning sequence
Write a 4-email dunning sequence for failed payments. Tone should be helpful, not threatening. Include timing and subject lines.
Win-back email
Write a win-back email for a user who cancelled 30 days ago due to [reason]. Offer [incentive]. Keep it under 150 words.