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Facebook, Instagram, and Audience Network campaign and creative management. Surface creative fatigue, audience overlap, structural inefficiencies, and ROAS drops using live campaign data.
Marketing use cases
Creative Performance Analysis
Compare CTR, hook rate, and ROAS across ad creatives to identify winning formats and flag fatigued assets needing refreshing.
Audience Overlap Detection
Identify ad sets targeting overlapping audiences competing against each other and inflating your CPMs.
Campaign Structure Audit
Review campaign objectives, budget allocation, and audience targeting to surface structural inefficiencies.
ROAS Drop Diagnosis
Cross-reference spend changes, audience size shifts, and creative rotation to pinpoint why ROAS dropped in a specific period.
Custom Audience Strategy
Recommend lookalike seeds, retargeting windows, and exclusion lists based on your current funnel data.
Monthly Performance Reporting
Generate a structured MoM performance summary with commentary on shifts, wins, and priority actions.
Example prompts
Creative fatigue check
Look at all my Meta ad creatives running for 30+ days and flag which ones have declining CTR or frequency above 4.
ROAS drop RCA
My Meta ROAS dropped 20% this month. Analyse my campaign data and give me the most likely root causes.
Audience audit
Check my Meta ad sets for audience overlap and tell me which ones are competing with each other.
Monthly report
Build a concise MoM performance summary for my Meta campaigns comparing this month to last.