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Visual workflow automation connecting marketing tools, triggers, and data pipelines. Build lead routing, cross-platform campaign triggers, automated reporting, and content publication workflows.
Marketing use cases
Lead Routing Automation
When a lead fills a form, automatically enrich via Clay, score against ICP, and route to the right sequence in HubSpot.
Cross-platform Campaign Triggers
Trigger campaign actions across Google Ads, Meta, and email based on CRM events — deal stage changes, trial starts, churn risk.
Automated Performance Reporting
Pull daily campaign data from Google Ads, Meta, and HubSpot into a Notion or Google Sheet report — automated and formatted.
Content Publication Workflows
Automate the handoff from Notion brief → Canva design → Slack approval → Webflow publish in a single connected workflow.
Scenario Health Monitoring
Audit your Make scenarios for errors, failed runs, and inactive workflows — then generate a fix priority list.
Webhook-based Alert Systems
Set up real-time webhook triggers that fire Slack messages, HubSpot tasks, or email alerts when marketing thresholds are hit.
Example prompts
Lead routing
Build a Make scenario that enriches new HubSpot contacts via Clay, scores them by ICP fit, and adds qualifying leads to a nurture sequence.
Reporting automation
Create a Make scenario that pulls yesterday's Google Ads and Meta data every morning and posts a summary table to our Slack #metrics channel.
Scenario audit
List all my active Make scenarios, flag any that have errored in the last 7 days, and tell me which ones need attention most urgently.
Content workflow
Build a Make automation that triggers when a Notion brief is marked "Approved" and creates a Canva design task and ClickUp subtask automatically.