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Full-stack CRM for leads, deals, email campaigns, and revenue attribution. Connect Claude to HubSpot to get instant analysis, automated reporting, and strategic recommendations without exporting a single spreadsheet.
Marketing use cases
Lead Scoring & ICP Qualification
Analyse contact properties, firmographic signals, and engagement history to rank and qualify inbound leads against your ICP — instantly and at scale.
Email Campaign Performance
Pull open rates, click rates, and sequence step data to identify drop-off points and recommend copy or send-time improvements.
Marketing Attribution Reporting
Map deal pipeline back to first-touch and multi-touch sources to show which channels drive closed-won revenue.
Contact Segmentation
Build smart lists based on job title, industry, lifecycle stage, and behavioural triggers for personalised campaign targeting.
Lifecycle Stage Automation Audit
Audit workflow logic for lead-to-MQL-to-SQL transitions and flag gaps where contacts are stalling or being miscategorised.
Sequence Health Analysis
Review which outreach sequences have the highest reply rates and recommend structural improvements to underperforming ones.
Example prompts
Attribution report
Analyse my HubSpot deal data and show me which marketing sources are driving the most closed-won revenue this quarter.
Lead scoring audit
Review my last 500 HubSpot contacts and flag which ones match our ICP criteria but haven't been actioned by the sales team.
Sequence optimisation
Pull open and click rates from our current HubSpot sequences and recommend the 3 highest-impact improvements.
Pipeline conversion
Show me the conversion rates between each lifecycle stage for this month and identify where the biggest drop-offs are.