.png)
Search, Shopping, Display, and Performance Max campaign management via GAQL. Pull live metrics, analyse search terms, audit Quality Scores, and forecast budget outcomes — all from a single Claude conversation.
Marketing use cases
Campaign Performance Analysis
Pull ROAS, CPA, CTR, and impression share across campaigns, then surface anomalies and underperforming ad groups needing immediate attention.
Wasted Spend Identification
Analyse search term reports to find irrelevant queries burning budget, and generate a prioritised negative keyword list.
Quality Score Improvement
Identify ad groups with low Quality Scores and recommend specific landing page, ad copy, and keyword match type changes.
Budget Pacing & Forecasting
Check daily spend pacing against monthly budgets and project end-of-month outcomes given current burn rates.
Competitor Gap Analysis
Surface auction insights data to identify competitors gaining impression share and recommend defensive bidding strategies.
PMax Asset Group Audit
Review Performance Max asset groups for completeness, quality diversity, and alignment with campaign goals.
Example prompts
Wasted spend audit
Analyse my Google Ads search terms report and give me a prioritised list of negative keywords to add to stop wasted spend.
Budget forecast
Based on my current daily spend pace, project how much of my monthly budget I'll have left by the end of the month across all campaigns.
QS improvement
Find the ad groups with the lowest Quality Scores in my account and give me specific actions to improve each one.
ROAS analysis
Compare ROAS across all my active campaigns this month and identify which three campaigns to scale and which to pause.