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The Product Led Growth Collective started as a community publication around the practice of building products that grow themselves. Originally founded alongside Wes Bush, it's currently stewarded by Eric Keating, VP of Marketing at Appcues. The breadth of contributors is the difference.Each piece is a practitioner-written deep dive: onboarding teardowns, activation experiments, pricing case studies, funnel breakdowns. Pieces tend to run longer and more evergreen than newsy. Use it as a research library, not a daily inbox habit.
What lands in your inbox.
Community-contributed PLG essays
Onboarding, activation, and pricing case studies
Multiple operator perspectives on the same problems
Evergreen reference content from leading PLG companies
Access to the broader Product-Led community
Notable editions
Onboarding teardown series
Recurring breakdowns of self-serve onboarding flows from leading PLG companies.
PLG case study library
Contributor-written deep dives on Loom, Notion, Figma, and others.
The honest take
What We Love
- Multiple practitioner perspectives in one place
- Strong reference library for PLG-specific problems
- Useful when you're building the function from scratch
- Community connection to other PLG operators
Watch Out For
- No single voice. Quality varies by contributor.
- More reference library than daily read
- Some pieces feel like company case studies thinly veiled as content
