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Semrush's free tools hub. One landing page that pulls together every free utility Semrush offers, from the authority checker and AI visibility checker to keyword generators, traffic analyzers, and content writing helpers. Most tools work without a login, with deeper Semrush integration for those who already have an account.
How to use it
Open the Semrush Free Tools Hub. The full set of utilities sits on one page.
Browse the categories. Tools are grouped by use case, like SEO, AI search, content, and competitive research.
Pick the utility you need. Click into the authority checker, AI visibility checker, keyword generator, or any of the other tools.
Use the tool directly. Most return output in seconds without any login flow.
Bookmark the hub for repeat use. The free tools list grows quarterly as Semrush adds new utilities.
For deeper analysis, paid Semrush plans pick up where the free tools stop.
Best-fit use cases
One-stop quick checks
Run domain authority, AI visibility, or keyword checks in one place without juggling separate browser tabs.
AI search visibility audits
Use the AI visibility checker to see how often your domain is cited by ChatGPT, Perplexity, and other AI engines.
Domain due diligence
Run quick authority and traffic checks on partner sites or potential acquisition targets.
Free-tier evaluation
Sample Semrush's capabilities through the free tools before committing to a paid plan.