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A revenue projection tool from Klaviyo that estimates how much email and SMS could earn for your business based on list size, average order value, and ecommerce benchmarks. The result is directional rather than exact, and useful for sizing the case for investing more in lifecycle marketing.
How to use it
Open the Email Marketing ROI Calculator and start the input flow.
Enter your current email list size and SMS list size if relevant.
Plug in your average order value and rough monthly traffic.
Pick your industry from the dropdown for benchmark calibration.
Submit to see projected monthly revenue from email, SMS, and combined channels.
Use the output to size your case for hiring, agency spend, or platform upgrades.
Best-fit use cases
Lifecycle investment cases
Build a revenue case for hiring an email marketer or upgrading your platform.
Founder ROI checks
Quickly estimate whether email is being underused based on your current list size.
Agency pitches
Run the math during a sales call to show prospects the projected lift from a stronger email program.
Pre-budget planning
Forecast email-driven revenue when sizing next quarter's marketing budget.