What This Workflow Does

Pulling together weekly campaign performance reports used to take half a day. This agent does it automatically. 

It grabs the last 7 days of campaign data from Google Sheets, sends it to OpenAI for analysis, and delivers a crisp summary of what's working, what's not, and where to focus next. 

The report lands in your Google Sheet or Slack every week.

Key Features

• Pulls 7-day campaign data automatically (impressions, clicks, conversions)
• Identifies top-performing campaigns and explains why they're winning
• Flags underperformers that need attention
• Spots key trends and patterns
• Generates specific optimization recommendations
• Delivers priority actions for the week ahead
• Manual review step to add your own insights before the report goes out
• Outputs to Google Sheets or Slack

How It Works

1. The agent pulls the last 7 days of daily performance data from Google Sheets (impressions, clicks, conversions per campaign).
2. Data goes to OpenAI with prompts designed for performance evaluation.
3. The AI analyzes trends, identifies top performers, flags underperformers, and generates actionable recommendations.
4. You review and adjust the analysis or add your own insights.
5. Once approved, the report delivers to Google Sheets or Slack.

The workflow runs every Monday at 1 p.m.—timed for when the team needs the weekly snapshot. Consistent column naming and formatting in your Google Sheet is crucial for the AI to understand the data structure.

Outcome

A weekly performance summary with top performers, underperformers, trend analysis, optimization recommendations, and priority actions—delivered automatically to your preferred channel.

Tools Used

• Make.com – workflow orchestration
• Google Sheets – data source and output
• OpenAI – performance analysis
• Slack – team notifications

Marketing today is about automating manual tasks so you can focus on strategy. TripleDart builds you marketing engines that scale towards predictable growth.

If you want to build similar workflows for your brand or partner with us, get in touch with one of our experts.

You can deploy no-code workflows using our marketing automation platform, Slate. Try it here!