What This Workflow Does

Reviewing search term reports and adding negatives is one of those tasks that eats up hours every week—and skipping it means wasted ad spend. 

This agent automates the process. It pulls recent search terms into Google Sheets, uses AI to score each term's relevance, flags the irrelevant ones, and pushes the negatives back into Google Ads. 

You can override any judgment that doesn't add up before the terms get excluded. Clients have saved thousands of dollars with this workflow.

Who This Is For

• PPC Specialists
• Performance Marketers
• Marketing Managers

Key Features

• Pulls recent search terms into Google Sheets via Google Scripts
• AI scores each term for relevance
• Flags irrelevant terms with a relevance score
• Manual override option for any flagged term
• Pushes negatives back into Google Ads at ad group or campaign level
• Automated exclusion once you approve

How It Works

1. Google Scripts pulls recent search terms from your Google Ads account into Google Sheets.
2. The data goes to OpenAI, which assesses the relevance of each search term.
3. The agent flags irrelevant terms with a relevance score.
4. You review the flagged terms and manually override any that don't make sense.
5. Copy approved irrelevant terms into a sheet tab called "Upload to Google Ads."
6. A script automatically excludes those terms from your ad group or campaign.

Outcome

A cleaned-up search term list with irrelevant queries excluded from your Google Ads account, without manually combing through reports. Saves hours of work and thousands in wasted spend.

Tools Used

• Make.com – workflow orchestration
• Google Sheets – data staging
• Google Scripts – data pull and push
• OpenAI – relevance scoring
• Google Ads – negative keyword upload

Marketing today is about automating manual tasks so you can focus on strategy. TripleDart builds you marketing engines that scale towards predictable growth.

If you want to build similar workflows for your brand or partner with us, get in touch with one of our experts.

You can deploy no-code workflows using our marketing automation platform, Slate. Try it here!