What This Workflow Does

Blogs get published and forgotten. Traffic drops, rankings slip, and pages that performed well a year ago stop delivering. 

This workflow takes an underperforming blog URL and a target keyword, then figures out what needs fixing. It scrapes your current content, analyzes top-ranking competitors, identifies content gaps, and generates an optimization brief with specific sections to enhance or add. 

You review and approve, then it writes the new content with internal links included.

Key Features

• Scrapes your existing blog to maintain consistent writing style
• Pulls secondary keyword suggestions from Semrush
• Analyzes top-ranking pages to find content gaps
• Generates optimization brief with sections to enhance, add, and word counts
• Human review step lets you approve changes before writing
• Deep research fills in missing content gaps
• Suggests internal links from your sitemap
• Optimized for Google's content refresh checklist

How It Works

1. You enter the primary keyword, blog URL, and brand kit (brand name, URL, CTA). You can also add audience persona, company profile, or style guide.
2. The workflow scrapes your current blog and extracts the writing style for consistency.
3. Semrush integration suggests secondary keywords. You select the ones you want.
4. Google search pulls top-ranking pages for your primary keyword.
5. An LLM matches your topic angle with competitor URLs to use as references.
6. A loop function scrapes all shortlisted reference URLs.
7. The workflow generates an optimization brief: sections to enhance, new sections to add, word counts for each, and table structures.
8. You review the brief and decide what to keep or skip.
9. Deep research (Sonar) creates content for the missing gaps.
10. The workflow pulls your sitemap and suggests internal links for the new content.
11. Final output includes enhanced sections, new subsections, and structured tables—ready for publishing.

Outcome

A detailed optimization brief plus ready-to-publish refreshed content. You get specific recommendations on what to enhance, what to add, word counts, table structures, and internal links—all aligned with top-ranking competitors and Google's content refresh checklist.

Tools Used

• Slate – workflow automation
• Semrush – secondary keywords
• Sonar – deep research
• Google Search – competitor analysis

Marketing today is about automating manual tasks so you can focus on strategy. TripleDart builds you marketing engines that scale towards predictable growth.

If you want to build similar workflows for your brand or partner with us, get in touch with one of our experts.

You can deploy no-code workflows using our marketing automation platform, Slate. Try it here!