What This Workflow Does

Creating competitor comparison pages means hours of research—crawling competitor sites, digging through G2 and Capterra reviews, pulling out pain points, and then writing copy that stays on brand. 

This workflow handles all of it. 

You input your brand kit, competitor details, and a comparison table, and it scrapes the competitor's website and review sites, summarizes user complaints and pain points, and generates a full landing page with Claude Opus 4. 

The comparison table you provide stays intact throughout the page. Output lands in a Google Doc, ready to publish.

Key Features

• Scrapes and summarizes competitor website content
• Pulls and analyzes reviews from G2, Capterra, Trustpilot, and more
• Identifies competitor pain points and user complaints
• Keeps your custom comparison table intact throughout the page
• Generates full landing page copy with structured prompts for tone, audience, and brand voice
• Human review step to decline and regenerate if needed
• Outputs directly to Google Docs

How It Works

1. You input your brand kit, competitor name, competitor website, comparison table, and optionally a Google Drive folder.
2. The workflow scrapes the competitor website and review sites (G2, Capterra, Trustpilot).
3. It summarizes the competitor's offering and pulls out user pain points and disadvantages.
4. Claude Opus 4 generates the full landing page copy using structured prompts for tone, structure, audience, and brand voice.
5. A human review step lets you approve or decline the output. If declined, the LLM regenerates the content.
6. The final copy exports to a Google Doc in your specified Drive folder.

Outcome

A complete, brand-aligned competitor landing page with researched pain points, user review insights, and your comparison table baked in. Ready to publish without the manual research and copywriting time.

Tools Used

• Slate – workflow automation
• Claude Opus 4 – content generation
• Web scraper – competitor and review site research
• Google Docs – output delivery

Marketing today is about automating manual tasks so you can focus on strategy. TripleDart builds you marketing engines that scale towards predictable growth.

If you want to build similar workflows for your brand or partner with us, get in touch with one of our experts.

You can deploy no-code workflows using our marketing automation platform, Slate. Try it here!